This chain wants to be the McDonald's of vegan fast food — here's what it's like to eat there https://t.co/pSu9nSTyBJ
Eating vegan is becoming more and more popular. A recent Nielsen report found that 40% of American consumers are actively trying to incorporate more vegan foods into their diets.
And By Chloe is trying to make the most of the trend. While it may not be "fast food" in the traditional sense, By Chloe serves inexpensive vegan food in a casual setup with a walk-up counter and strict no-reservation policy. Started in 2015 by Samantha Wasser and Chloe Coscarelli (who was later ousted from the company), By Chloe has transformed from a local vegan eatery in New York City to a worldwide fast food chain, with no plans of slowing down soon.
The chain now has 10 stores, including a new location in London, where another is on the way. On Thursday, By Chloe announced it had received $31 million in funding from investors including Bain Capital, Kitchen Fund, Collaborative Fund, and TGP International/Qoot International to expand to 20 locations in the US and internationally.
"We are actively looking for additional international locations but are taking it one store at a time ... we are very careful and intentional with each new location we select, and that will always be the case no matter how large we grow," Wasser told Business Insider in February.